Emu Export

There was a time in the middle 1980s when Western Australia punched above its weight in the Culture Stakes of Australia. Those were the days of Alan Bond, the Royal Perth Yacht Club, America’s Cup and Swan Lager. One of the more famous video clips of Bob Hawke, who had been Prime Minister for only 6 months by the time Australia II became the first challenger in 132 years to win the Cup, thereby breaking the longest winning streak in sporting history, had Bob on breakfast TV looking as if he was soaked in champagne. Still, such was the era that his image was enhanced. Today, one can imagine a craven apology being delivered by a subdued PM guilty of much less wayward antics than merely being soaked in champagne at breakfast.

I was reminded of those days recently while in my local Dan Murphys liquor store in Melbourne when I spotted a beer that I had not seen in over 30 years: Emu Export. The label says ‘Beer for Western Australia’. Well, of course I had to buy a supply. For in my younger days, at the start of my career, I spent two years working in Perth, WA, the State of Excitement as the local car number plates intoned. It wasn’t particularly exciting in those days if your car was low on petrol at the weekend because the filling stations went onto a roster system so that half would shut down for the weekend. This could require some planning in the pre internet days of finding out where the nearest open filling station was. There was no app.

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COVID-19, the economics teacher

COVID-19 is both a virus and a teacher. The virus bit, you know about. The teaching angle is the subject of this post.

We earn a living only by serving somebody else. Everyone in a market economy has a boss, from Company directors to the newly hired casual in the basement, from the small business owner to the freelancer. To do their job, they must organise inputs in some way to deliver outputs to the satisfaction of the end user. COVID-19 restrictions have disrupted those inputs, the production process and sales, drastically so in some cases. It makes not a jot of difference to the principle at stake whether you are the CEO of the world’s largest corporation, or just starting out in the basement on a casual contract. All that varies is the complexity of the process to be restored.

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