Many people working in large corporations feel the same frustration as does Dr Jordan Peterson, well expressed in this monologue “Message to CEOs”. Corporate wokeism has been getting worse for a number of years and business leaders have been broadly weak and fearful in its face. Instead of pushing out the nonsense because it is damaging to customers and staff and therefore shareholders, they have en masse waved it through.

I am perhaps a little more optimistic than Dr Peterson is. I suspect that with hard economic times unfolding, corporate wokeism will become subserviant to corporate survival. The big business bottom line has been relatively easy to keep black for the last 10 years. But from here, red ink may be needed with increasing frequency. CEOs faced with the choice of being turfed out of their contract for missing financial targets vs giving more succour to diversity, equity and inclusion maniacs will see things more clearly. Ask yourself why wokeism has not infected small business. It’s because small business must focus on survival at all times.