It is quite puzzling.

Look at this piece:

An assertion, without any proof or suggestion of how it may be proved, that the oil well cap blew off the well at the bottom of the Mexican Gulf because of a lack of diversity and inclusion in the executive ranks of the oil industry seems an odd way to promote D&I. What is much more likely is that such a statement will be ridiculed publicly and the concept of D&I will be damaged, probably irreparably.