I learned a new word today. It is so appealing it has become an instant favourite.

Fructify.

Now, I’m going to stop you right there, because I know what you’re thinking. I too was surprised when I heard it spoken and immediately thought the speaker has brought a new level of coarseness to a political podcast. But no, after replaying a couple of times and checking the dictionary, it stands.

Fructify, verb. Can be either transitive or intransitive. To make fruitful or productive.